What do customers want from businesses in 2022




We are being bombarded with ever-increasing amounts of information in the current business climate. To gain a competitive advantage and remain relevant in today's market, companies must understand their customers' wants. In 2022, customers want businesses to be transparent and accountable for their actions. They want businesses to be responsive and provide a consistent level of service. Customers want companies to be adaptive and make changes based on feedback. Customers also want businesses to be ethical and sustainable. They want businesses to be easy to reach, efficient, and responsive to their needs. Customers also want companies to be transparent and honest, and they want businesses to offer a variety of services and products.

But what they want the most is for businesses to provide them with a great experience. In this post, I explain how companies can build a great customer experience, and I focus on what's most important to your customers and how you can deliver that consistently.


We're not just talking about businesses looking for a quick fix, we're talking about companies looking for a long-term relationship with their customers.


With great experience, you're not only going to learn what customers want, but you will also be able to build a customer experience that is truly unique and memorable.


What Is A Community?


This is a popular topic among the community, but it is also one that many businesses don't talk about much. After all, what company wants to talk about that? The thing about it is that as we grow and scale, we want to make sure our customers are happy. We want them to see us as a valuable business with good products and services, and we want them to connect with each other through our platforms. This means we need to build a deep relationship with our customers.


To build this kind of relationship, I often recommend doing customer research — in the form of surveys or web polls — to get a clear picture of what customers really want from you. In addition, you should do more customer development (a process I will cover in a later post) because it's not enough just to make sure your user base is big enough; you also have to make certain people are using your product well.

In this post, I'll talk about how businesses can encourage their customers to connect (either through social media or other channels). But first…


Why Create Value?


For the last few years, there have been many discussions around "customer acquisition" and "conversion rates".

There are many metrics out there, depending on your perspective. Some are more objective — like the number of customers you have, the number of leads you have, etc. Some are more subjective — such as whether a customer is happy with your product or not…


What I consider most important is that we should be thinking about conversion rates — conversion rates are the number of customers who have come to your website or app and actually made something of value from it.


Conversion rates can be measured in two ways: how many people actually use a product or service and how many people convert into paying customers (i.e., people who pay for something in return for additional benefits). If you can convert millions of people into paying customers, you have more money in your pocket than any other person on earth; but if one tiny number is all you need to measure conversion rate success, then it isn't worth spreading your cash around.


The reason this matters is that having a large user base will make it easier to sell more things to them; they will be less likely to abandon your product, and they will be less likely to turn someone away because they don't like what they see — which means you should focus more on converting new users rather than existing ones.

Simply put, if you want to make money off your products, you need lots of users, hence why so many companies try getting their products into as many hands as possible (and get so much attention for it). I realise now that trying hard enough to get a large user base often doesn't pay off at all (or at least not in the way that we want). And what I also realise now is that doing anything else at all usually does not pay off either (or for much longer than we wish). So if you are going to spend time and money trying to get users… do so in a way that leads directly from value propositions or stories that can drive revenue back up again.


Creating Value in A Digital Community


This is an interesting question. It reminds me of the difference between a company's value proposition and its marketing message and why it is important to understand both.

The first part of this subtopic is about creating value for customers, and the second part is about creating value for investors. We will explore both with a few interesting examples.

We're starting with the first part: finding ways to generate new value for customers. In fact, that's what we do at The Thrivology Company, which we believe is the core of our success. Our customers give us feedback on what they want from us; we then offer them something better than what they would have gotten from their own alternatives (i.e., an experience that puts them in charge of their own destiny). In fact, we are doing so much more than this — but let's start there.


A customer who receives a better experience from The Thrivology Company than a competitor will be happy to pay more for it (and not just pocket some money as a "lost opportunity"). The first step in making this happen is understanding what makes your customers tick — their expectations, fears and goals. And you should do this by understanding what makes them tick in general, rather than focusing on one specific feature or line of products that might be useful to them (or, even worse, focusing on why they don't want something before they do). Once you understand their desires and fears, you can start thinking about how you can help satisfy these things rather than simply meeting other people's needs or preferences (aka: "quid pro quo" model). You might need to reassure or motivate them by adding another dimension of fun and enjoyment into the existing features of your product — which again might be different from one service provider offering similar functionality as another (e.g., giving more options for delivering content automatically to your users instead of delivery via email attachments etc.). As the saying goes, "If it ain't broke, don't fix it!"


In short: Think about how people use your product differently compared with other similar products — if you want to make money from them, you should provide something that has never been done before! This isn't always easy because people are used to having specific experiences with similar products — or even just having certain expectations when using those products


Building your community around your product.


We've been so busy getting this post published that we haven't had time to read it. So, here are some thoughts that have come to mind while reading through it. The first is the idea of building a community around your product rather than an audience. Steve Blank's book "Lean In" has a chapter on this subject, and the best part is that it doesn't focus on marketing but on creating a really vibrant community around your product. Here are some of the benefits:


  1. Community members will be interested in what you do (even if they aren't customers).

  2. Community members will be good advocates for you and your product (even if you aren't a customer).

  3. Community members will help build your brand (even if you aren't paying them or don't have any relationships with other customers).


I think both of these points are important to understand if you will build a community around your product. You're not necessarily looking at people who use your product or people who pay for it; sometimes, people need more before they become interested in your product, even more than what they paid for it. And we can only hope that our individual communities will benefit from such benefits, one way or another (and indeed, we can hope for such benefits from the broader world).


Sure, there are many other things that customers want from businesses in 2022. But what really matters is the intersection between the two. How can we combine this with a business model that works for customers in 2022? What does it mean to be a customer-centric company today?


It's easy to see all these trends as either inevitable or inevitable, but it isn't. Even if all the trends are inevitable (and I'm not convinced that they are), what does it mean for consumers to be future-oriented consumers? What does it mean to be more than just another product or service? If you say you are customer-centric and your strategy is performing, who exactly do you serve? How do you find out what they want beyond their current needs and desires, and how do you build something they will value into their lives?


The Value of Community


You can't get ahead of the crowd. But it is possible to leave them behind. So the community is a strong pillar of any business model, and it's why businesses succeed.


But it's also a job that takes a lot of time, energy and effort, and only if you can manage it well can you keep your business growing and thriving.


If you want to grow your business, or if you want to make money in the long run, then it is important to understand how the community works. The Benefits of Community Relationships are one of the most powerful ways to get people to be inspired by your brand, to want to do business with you, and buy from you. The benefits of a community can be summed up in one word: trust. When you build a relationship with people, you give them something they really want, and you get